Pledjar looks to revolutionise charity giving by launching an app that lets users round-up their pennies from everyday purchases and donate them to their chosen charity.
The Coronavirus pandemic has encouraged a greater shift to a cashless society, as we use more hygienic contactless methods like bank cards, smartphones and even watches.
This has resulted in the familiar charity tins we are so used to seeing on counter tops at shops, quickly being made redundant. Combined with the downturn in income most charities are facing from the impact of Covid-19, charities may need to embrace new ways of fundraising to survive.
Pledjar are offering such a solution as they look to modernise how people donate their spare change. Their app uses the latest in real-time Open banking technology and lets users securely connect their bank account, which provides a stream of transactions and automatically calculates the total pennies to give.
Once paired to their chosen charity, the donations can be given automatically or with manual authorisation. There are also further options in the app that allow for extra one-off giving and a report section to help keep a track of donations.
Mujtaba Jaffer, CEO, said: “We know people’s finances have been a lot tighter this year, but we also know that the Great British public still want to get behind causes they are passionate about. Our app allows people to carry on giving in a way that is affordable to them, without having the pressures of direct debits and minimum donations.
“Giving a few pennies from something like your daily coffee doesn’t sound like much, but when combined with thousands of others, it will go on towards supporting charities and their valuable work.”
Donations made through the Pledjar app are passed to the charity without any admin fees. This allows nominated charities to claim the maximum Gift Aid for any donations given. Charities are then charged a small monthly transaction fee, which goes towards ensuring compliance and developing the app to help charities benefit more.
Pledjar stands out from other donation platforms as they authorised and regulated by the Financial Conduct Authority, making them a trusted gateway for donations to charities. The app works both on Android and Apple devices and is available in App stores to download now.
ENDS
Notes to editors
For further information or interviews please contact
Muntazir Rai, COO on rai@pledjar.com
Official Website: www.pledjar.com
About Pledjar
Pledjar sets out to transform charity giving by creating a tool that makes it easier and more convenient for people to give their spare change – revolutionising the traditional charity tin. The app allows users to choose charities they are passionate about and is supported by most major banks. Using the latest developments in Open Banking, it gives users full transparency and control – all in a platform that is safe and secure.
Pledjar is Authorised and Regulated by the Financial Conduct Authority (FCA) as agents of Truelayer and MA Fastmove under the Payment Service Regulation with Registration number: 849385